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New Age Gyms

NEW AGE GYMS

FIT HEALTHY AND PROFITABLE

(Photo of fitness guru Vogue Williams in a Littlewoods ad for NIke)

A new trend is kick-fighting its way into the market. A remodelled, leaner and keener fitness gym is attracting a lot more clients into their establishments. Names like FlyeFit, Cross Fit, Raw, Ben Dunne Gyms and personal boutiques like Howth Gym have punched their way into the conventional market and transformed the industry with TRX workouts; pro-boxing courses, hot yoga, Les Mills-body pump and body blitz sessions.

Many of these are low-cost, no-frills set-ups with state of the art equipment and dynamic personal instructors providing breath-taking workout plans.

Take FlyeFit for instance. It costs €29 per month and you pay on-line so there is no formal interview or intrusive personal questions into your personal life. It was originally owned by Jackie Skelly and Mark Tooke but they were bought out by Business entrepreneurs Brendan O’Hagan and Se Kennedy in 2010. Flyefit has a turnover of approximately €8.7million in membership fees and ancillaries.

read more at full article in Business Ireland with Irish Times

  • Erica Brennan of the Gym Howth
  • Rob Lipsett from Raw Academy
  • Flyefit workout class

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